My problem with the IOC. Another doping rant.

Even if you have absolutely no interest in sport it wouldn’t have escaped your ears that the International Olympic Committee are quite a spineless collective of mostly brain farts who enjoy passing the buck in such a manner that would make Boris Johnson look competent .

This year the governing bodies have complained about testing and ethics in Kenya to the point that Kenya may not have been able to compete in Rio, then we’re told that those crafty Russians navigated testing using the glory hole method where a chap would shove what he had through a hole in the wall.

Now of course there’s a raft of retesting and more athletes testing positive on historic samples. I have a couple of issues. Firstly if they’re re-testing 2012 samples and finding new failures surely the same argument that is levelled at Kenya can be put to the London 2012 samples, surely there’s a compliance pathway to follow and if you’re not complying than you shouldn’t have your accreditation as a UKAD or WADA test site and I get that technology changes and you can test for other things but they rarely tell you what they find in a contaminated sample and if you’re finding Decca then that tells me you’re not test properly because that is so easy to spot.

Instead of stomping on “state sponsored doping” the IOC bottled it and passed it over to the sport’s governing bodies in an attempt to absolve themselves of responsibility.

What the IOC have done, most probably under from those health food brands Coca-Cola and McDonalds have issued and edict about sports men and women promoting the brands that have provided direct sponsorship. As you might expect I have a problem with that too.

Firstly event sponsors aren’t athlete sponsors. Paying for the iconography related to fat burgers and  brown high fructose  corn syrup to be plastered over everything allows that event to take place, it does nothing to help athletes train, eat, work and invest in their ongoing development away from competition.

Secondly, not allowing the athletes to promote their use of legal sports supplements and recovery products damages the relation between those companies and the athlete because sponsorship is a very easy exchanged between product exposure and endorsement and money/ services. If a company doesn’t see a return on the investment then what’s the point of supplying the sponsorship? Surely that’s damaging to the sport.

Thirdly the IOC seem fine with dopers so much so they may as well advertise gene doping labs and doctors on the stadium hoardings but heaven forbid an athlete be photographed going through scientifically proven recovery that the wider sports industry have invested millions on furnishing a multi-billion pound global industry encouraging you to be your best in the cleanest manner possible.

All the IOC have done this week is prove that for a bunch of men at the top of the tree they don’t have a ball between them let alone the pebbles big enough to take doping head on and they are willing to try and employ misdirection and confusion to hide their own incompetence.

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One Comment Add yours

  1. Anthony says:

    I wonder what the tipping point for the fans is? Are we ready to turn off the television, or at least change the channel?
    The IOC has always been without real courage. They can step on individual athletes (though I am sure they have let some of the bigger names off scot free when sponsorship and TV were involved–yes, that card has been played, and it worked). Taking a stand just isn’t really in there nature.
    I am disappointed by their decisions…but I didn’t really expect it any other way.
    Sad indeed.

    Like

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